Copy writing. Not copyrighting.

Writing copy can be tough. In the back of your mind, you're always thinking "is this going to bore people?"

I came across a blog fairly recently that gave 7 tips for writing compelling content.

The quick breakdown:

  • Get to know your target prospect

  • Exploit the psychology of exclusivity

  • Make it emotional

  • Draw analogies and metaphors

  • Avoid weasel words

  • Create urgency

  • Tailor your call-to-action

You can read the full article here.

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