Copy writing. Not copyrighting.
Writing copy can be tough. In the back of your mind, you're always thinking "is this going to bore people?"
I came across a blog fairly recently that gave 7 tips for writing compelling content.
The quick breakdown:
Get to know your target prospect
Exploit the psychology of exclusivity
Make it emotional
Draw analogies and metaphors
Avoid weasel words
Tailor your call-to-action
You can read the full article here.